by Graham Bell
8. July 2011 14:28
When thinking about engaging in social networks like Twitter, Facebook, LinkedIn and others. Its best to understand the audience, as it is with all marketing, but more importantly in these online circles, it's vital to understand who is going to be contributing, creating or just spectators to the conversation.
Wouldn’t it be nice if we could just plug in an age range, a location, a gender and discover what the percentages of creators, critics, collectors, joiners, spectators and also inactive people there are in that group?
There is obviously more to the pot of strategy, but knowing that only 19% of female 25 to 34 year olds in the UK actually create content in social media sites compared to 38% of 18 to 24 year olds. Have a little play with this created by Forrester's, it's quite interesting and useful, especially if you don’t have the resources to create a full social media strategy.
Understand the different engagement names with this slideshare.
