It's not what we say! It's the actions we take and the results we achieve.
The following is the full narration of the video "SEO Case Study".
You know, talk is cheap, but actions, well actions, they speak louder than words!
I mean, around the Internet today, you hear a huge amount about search marketing, SEO and optimising websites so that you can win more traffic from, as an example Google.
There is a lot of talk! But very little found which truly illustrates ACTIONS or RESULTS!
So I thought we could look at search engine optimisation outputs, rather than just concentrating on what it is. In this way, you will understand how making some changes will dramatically improve your websites productiveness.
In this video, I’m going to show you how a small e-commerce website increased their website traffic from Google™ alone by 30% and grew their exposure and position in all search engines by a massive 50%, all in just 3 months.
Back in May 2009 For-Keeps.co.uk, a small on-line retailer of fashionable bags. Started down the route of optimising their website. They had 2 options;
The first was to subcontract an SEO specialist or
Learn the techniques and concepts themselves
Cost was obviously an issue, but they wanted to develop the skills within their business, they felt that they could make better decisions about their Internet Marketing strategy now and in the months and years to come.
So they opted to follow the Understanding Search Engines tutorials. This is what happened!
After working through the tutorials and before they started the optimisation process they did 2 main things!
They picked out 25 keywords they wanted to be found in search engines for and;
They benchmarked their position in the major search engines for all of those keywords.
What they found was that they had;
Now this is a summary of all 25 keywords across Google, Yahoo™ and MSN™ (or what is now called Bing™ ).This isn’t so bad really; they had a total of 9 top 10 positions across the search engines, which means they would be found on the first page of these search engines for 9 of the keywords they selected.
OK, so now they run through the optimisation tasks they learnt and record their statistics again 3 months later in August.
What do the figures look like now? Well, they now have;
3 top 3 positions, which is an increase of 1
7 top 5 positions which hasn’t changed
13 top 10 positions is an increase of 4
19 top 20 positions is a big increase of 8 and finally
23 top 30 positions which is also an increase of 8
Now these numbers may appear small but if we add all of these positions up and work out the difference we will have an indication of what their exposure increase has been.
They started, in May, with a total of 44 and in August it jumped to 65. This is an increase of 21 or 50.17% more search engine exposure!
So we have seen that they are found more frequently and higher in the major search engines. But has this also increased the number of visitors they get?
Here we can see that in May, they received a modest 323 visitors. In August, they received 396 visitors which is still quite reserved, but shows a 22.6% increase. Imagine if they continue to grow like this every 3 months. After 1 year, they would have more than doubled their traffic.
OK, again, that’s all very nice but how about website traffic from Google? Well, back in May, Google™ sent 152 visitors to the website compared to 199 in August, that’s a massive 30.92%.
Again, in May, Yahoo™ sent 11 visitors but in August that increased to 22, that’s a 100&perc; increase. There is no doubt that the number of visitors need to increase, but again, just taking Google™ as an example, if they continued to send 30% more traffic every 3 months, the website would receive almost 3 times the traffic from Google™ in just 1 year.
Now imagine how this growth could affect your website! But before we go, what do you feel about getting 30% or more new visitors from Google™ every month? Would it benefit YOUR business if you received over 20% more visitors per month? It’s easy, it’s affordable but most importantly, as we have show here, IT WORKS!
The Understanding Search Engines DVD, get it today and grow your website tomorrow!
Get more information on the Understanding Search Engines DVD by visiting our SEO Training website.