There was once the everyday mantra of the everyman SEO consultant that said your PageRank ("PR") is the most critical metric for tracking the performance of your search engine ranking improvements.

"PageRank?" Most clients would say, "what's that?"

To which the everyman SEO consultant would roll into an explanation of quality inbound links and the value links have to the pages they link to and so on. However today, PageRank is only one in many metrics the everyman SEO consultant should be talking about. Nowadays, Google is more interested in "engaged web pages". Ok, hold the phone once again! "Engaged web pages… what is that now?"

If you imagine a website that is top of the search engine listings and is therefore clicked regularly, however the website simply doesn't deliver the correct message to enough visitors. Would you consider such a site worthy of the top position? No is our guess and this is Google’s feeling also. Google wants to deliver quality content quicker and it gauges quality based on the duration and interaction a visitor has with each website. This is what engagement is and is what you should certainly track within your analytics on a weekly and monthly basis.

However, don't rush off to Google Analytics just yet. There isn't an "Engagement" button or nice pretty graph in Google Analytics, not yet anyway.

You need to keep track of the following statistics and try to get them to improve over time;

Bounce Rate

You want to see the number of people that visit and then move straight away reduce over time. You are always going to have a bounce rate, but you don’t need to be too concerned about it when it hits 25% or less.

Page Views

Page views are the average number of pages each visitor looks at each visit. Again, once this is above 3 you're doing ok, but try to increase this to at least 5. (It's a tall order for most, but worth increasing this).

Clickthrough Rate

This is the number of times your website is displayed in a search engine result compared to the number of clicks it receives. For example, if your website is displayed in search results 100 times but clicked on only once, your click through rate will be 1%. For SEO and organic searches your clickthrough rate should be 50% or more, however if you also run AdWords or PPC campaigns a clickthrough rate of 3% is good.

You can read more about some of Google's recommended actionable metrics here.

Normally when I get woken up by my 5 year old son Zack at some atrocious time in the morning, his needs are very simple! "Can I play with your phone daddy?” he asks, to which I reply “Yes, now shhh son, Daddy’s sleeping".

Yesterday, his hour of alertness was earlier than normal at 04:30, so he got hold of my iPhone 4 and started to play, after, of course, ensuring the volume was turned all the way down. Ok, so now wind forward a few hours and Zack goes off to a party and I settle down to look at my emails and read through a few articles I’ve been meaning to catch up on. As my PC whirls up I remember thinking that perhaps I should have done this on the iPad as it starts so much quicker, but take a sip of my coffee and decide that it is Sunday and there is no need to rush.

So Outlook opens and I have 54 unread messages. This is unheard of, I mean I cleared my inbox on Saturday night so I must be being spammed. Damn that spam filter we purchased, what a load of shhhh…… Then I realise, that these are actual contacts emailing me, all with a very similar subject.

Re: Hey! I need a wingman.

I of course get an instant flashback to 1986 to Goose and Maverick dog fighting, but that’s a whole other story.

It turns out that Zack was playing with some jetfighter game and he must have been prompted to invite others to play. Not knowing what he was doing, my little angel selected “Yes to All” and off went a few hundred emails.

So now I have to send an apology email to my whole contact list explaining why they received the email. Needless to say, I was not happy.

As it turns out, the email was affective in making contact with people that don’t normally respond to our marketing emails. Yesterday and this morning I have heard from people that I haven’t been in contact with for a very long time, so in actual fact Zack was quite an effective viral marketer.

Viral marketing is not about selling a product or service; it’s about engagement and getting people talking. Since these emails went out everyone I have come into contact with today and yesterday afternoon has, in some way, mentioned or alluded to a “wing man”. So if you are thinking of a good viral campaign, don’t think product, think more about capturing peoples imagination or simply giving them something to smile about.

I met with an old friend, soon to be client, the other day at his shop. The guy’s been running retail shops longer than I’ve known the meaning of retail. Anyhow, he really knows his stuff; he was telling me that he moved one of the cash desks the other day because there wasn’t enough space for customers to get through, plus if he moved it to the lower left corner he could get another 2 sets of shelves in etc, etc…

While telling me all of this he notices a small mark on a carpet tile, I’m not kidding, 10 feet away! "We need to get that cleaned or replaced" he barks while pointing at this dot! Anyhow, I guess his attention to detail and knowledge of his domain was really impressive to me, he has retail in his DNA.

The flip side to this is his website, not quite the same authority at all. Misshapen images, products with no descriptions or very poorly written ones. Categories duplicated and in some areas over 5 levels of navigation. And don’t get me started on the checkout process! I mean, does he want to sell anything? "Am I adding to basket or to the cart? Are they the same? I don’t know, let’s see! Ah, what’s this, I need to login first, ok, I’ll create an account then. Why exactly do you need my credit card to allow me to add something to my basket? I mean cart! Oh, whatever!"

But that’s not the worse part at all! Search good ol' Google for his business name, and his website comes below the fold at position 6 or 7. We can only guess his products are visible to the "page 10 brave".

The shame of it is that we see this kind of situation so often. Experienced business people that understand their realm of commerce so well, but when it comes to launching their Internet empire, they are convinced they can do it alone, with no prior experience or guidance. However, that in itself is not the issue. I’m all for self development and taking responsibility for your business’s progression. However, this is not the case. None of these sites are updated or have had any attempt made to make them better. The same problems exist online and offline, if someone has a bad experience in a shop, they are likely not to return and, online, the same applies.

Those old-school retailers with retail DNA coursing through their very being, need to find a way to have the Internet DNA spliced with theirs. And until they can, they need to find someone, or some- team, that can truly drive their online ambitions home.

A close look at when and when not to use redirects on your website from a search engine optimization best practice approach.

Yesterday I was asked by one of our International clients to help resolve a pressing matter regarding a redirect that occurs on their websites.

As they are an international company with an emphasis of sales in the US, Canada and Europe they run 2 primary websites. One focuses on their US and Canadian markets and the other is targeted to all other countries. They provide hosted and installable time tracking software and project planning software.

Anyhow, the main issue is to do with infrastructure, if a visitor arrives on the US website and chooses to signup for a Free 30 day trial, but they are resident in the UK, the trial needs to be setup in the UK server farm to ensure the very best performance.

A redirect to the UK website when the visitor clicks "Sign Up" is simply not the right thing to do, Google and other search engines can look quite unfavourably on such redirects, so what's the solution?

It all comes down to rules really, the key here is to understand why you need a redirect and what are the other solutions available. So the first thing we do is try to fit the requirement for the redirect into one of these categories;

1. Removal Of Website Content or Change Of Website Address
2. Provide Different Content Based On Criteria
3. Do Something In The Background Depending On Criteria
4. Deliver Different Content Based On Visitors Credentials

So lets break these categories down a little further;

Removal Of Website Content or Change Of Website Address

In this circumstance a passive or temporary redirect is not the correct way to go at all. In both cases, you should get your webmaster to configure a 301 Permanent Redirect.

If you are deleting a page from your website do the following;

• Add the page(s) to your Robots.txt file and ensure that they are also removed from your Sitemap.
• Setup a 301 Redirect from the deleted content to a live page or website area
  • If this is not possible, ensure the web server delivers a custom 404 (Not Found) page to the user. The need for a custom one will provide the visitor with a branded page rather than a default error page which will result in you loosing the visitor for ever.

If you are moving your website to a different domain do the following;

• Create a secondary web-space and label it with 301 or something indicating that it's the 301 redirect site
• Add the old host name (e.g. www.myoldsite.com) to the 301 redirect web-space and remove it from the original
• Add the new host name (e.g. www.mynewsite.com) to the original web-space
• Setup a 301 Redirect from the new 301 web-space to the new host

This will instruct search engines that your web address has changed for good.

Provide Different Content Based On Criteria

This is probably where most people feel the need to redirect visitors. Sometimes the criteria will be the search that the visitor originally did or perhaps the redirection is to do with geographic information or maybe the type of browser or operating system the visitor is using.

In these cases you should try your best to avoid a redirect. Your alternatives for these circumstances are to;

1. Use Ajax or client side scripting to display the alternative copy. Our Keyword Webware is a great tool for delivery of specific page content based on the search terms visitors used to get to the websites we manage.
2. Localize your website using static pages rather than redirects. If someone searches in their local language, they will end up on a localized page. If they drop in to your standard home page, by just typing it in as an example, you can provide the different language options at the top of the page.
3. Most variations in display performance can be managed using CSS (cascading style sheets) and conditional CSS (speak with your webmaster about CSS). If the websites HTML is correctly planned, it is also easy to deliver alternative CSS based on the target platform/browser rather than creating redirects to alternative pages/sites.

The above suggestions assumes your website is either being developed/designed or is fairly new. If you are running a legacy website using old HTML/CSS, you may need to bite the bullet on these points.

Do Something In The Background Depending On Criteria

If your website needs to alter something in the background, for example in the database, or perhaps needs to configure a service in variable locations, a redirect is not the best solution. Speak with your developers and webmaster about setting up a web service or Ajax enabled REST service to manage the background processing. Let the web pages simply negotiate instructions with the server directly rather than redirecting to alternative sites/locations.

Deliver Different Content Based On Visitors Credentials

If you are going to run redirects only when a visitor is logged in, then redirect away! There is no issue from a search engine perspective as the search engine can't see the protected content anyway.

As always, I have tried to keep this high level and as clear as possible. Please drop in a comment if you have a question or if the comments are closed, use the contact link above.

Included at the bottom of this post is a special discount offer code. More information…

I am asked all the time questions like ;

"How can we get more visitors from search engines like Google™?"

To which I normally exhale and say my normal response of;

"Well, it depends on why you want more visitors! I guess you're really asking for more buyers from Google™ aren't you?"

Most of the time, the person asking the question looks at me kind of funny and says, "I thought you are an Internet Marketing guy, not a shrink!" I guess I have to expect such reactions when answering a question with a question!

Anyhow, there isn't a single, simple answer to the question, because it is about the purpose and function of the online material. Ok, hold the phone, what the hell is Online Material? Well, this can be a commercial website, blog, Facebook page/group, Twitter page, Linked-In profile, YouTube video etc, etc. So for the purposes of this post, let's just call it a website or blog.

So now we want to look at the words "more visitors" a little closer. If you sell Fridge Freezers and other kitchen white goods, I'm guessing having 100% more visitors from the student demographic is not really what you're looking for! What you want are more relevant visitors. So you really want people who are in your marketplace and interested in what you have to sell or discuss.

Funnily enough, this is exactly what search engines like Google™ want to do also! So your both singing from the same hymn sheet, your ships are sailing in the same direction, you're both speaking the same language! Google™ wants to send relevant visitors to you, and you want more relevant visitors. A match made in heaven!

However, communication with Google™ is a little different to explaining something to a customer in person or online. After all, Google™ is software at the end of the day, very smart software, but its computer code and doesn't interpret nuances or inflection in speech or the written word. It certainly doesn't understand images or cool looking animations and definitely doesn't get catchy or friendly titles.

If you are looking for a quick win, e.g. sales straight away, you should be looking in the arena of Pay-Per-Click or affiliate marketing. Having said this, promoting your website and/or blog through the natural organic listings in search engines (the free ones), is and should be the ultimate goal of any and every website owner.

In order to improve your position in the natural listings you need to play the game with Google™ and communicate effectively with it. At the same time, you mustn't forget your real target audience is still human, they want and need to be able to find the information quickly, they also don't want to crawl through pages and pages of text, just to get to the point. Hmmm, maybe I should shorten this post!

So, a few points to consider are below, but if you want more in-depth knowledge and understanding why not take advantage of our 10% discount promotional code available on our Understanding Search Engines DVD. The discount code makes it a steal at just over £35.00 including worldwide shipping. Users of the DVD have found that they received 30% more visitors from Google™ after using the training DVD! More information…

Things to look at and think about on your website;

• Webpage copy includes the keywords people are using in search engines regularly. (Finding the best keywords to use is discussed & demonstrated on the DVD)
• Each webpage has unique meta page titles and descriptions, uses well structured images, links & headings (The DVD explains this fully)
• Each webpage has a unique and specific purpose. If this is not possible each separate section of the webpage is clearly broken up with headings indicating the purpose and information found underneath. (Examples of this are provided for on the DVD)
• You publish your website or blog to search engines regularly through Xml Sitemaps and other publication methods such as directories & postings. (Examples of search engine publishing is both discussed and demonstrated on the DVD)
• You seek out related and relevant websites and blogs to create link partnerships with, in order to make your webpages popular in search engines eyes. (The DVD demonstrates the process of finding possible link partners and also discusses contact and communication strategies)

The list goes on! So if you are looking to improve your position and visibility in the natural listings of search engines, start by using the Understanding Search Engines DVD as a kick start.

Have you ever added a comment on somebody's blog, just to find it removed or never pass the authors screening?

Most bloggers want to see comments on their posts, but they want to see related ones. We spend a while each day clearing the deluge of bogus and automated comments in a hope, an almost desperate hope, that one may be serious.

The fact is many Internet Marketers see blogs as being a quick and easy way of growing links to there own blogs and websites. However, most blogs instruct search engines not to follow comment links (see our post on no-follow mechanics). So they are, to a certain extent, wasting their time.

Having said this, adding related and relevant comments helps you build rapport with the author and over time you may be able to leverage the relationship to your advantage. Perhaps the blogger may post some information about you or your company, they may consider you when carrying out other day-to-day business activity. You can look at the comments section of a blog as an opportunity to network.   

So here are some guidelines;

1. Always read the article first!
2. Always read the article first! (No, this is not a mistake, we want to be sure you get what we're saying here.)
3. OK, now that you have read the article, think about what interested you about it and make some notes. Did you agree or disagree with the post? Do you have any thoughts that may extend or improve the information within the post?
4. Now write a sentence or short paragraph about your thoughts. Don't just compliment the author on how great she is, that's just annoying!
5. Use your name in your comment, not your company name or the keywords you want to be known for. This is a sure fore way of getting your comments deleted really quickly.
6. Always use your real email address. Most blogs don’t publish your email address, and using free Gmail and Hotmail email addresses is sure to make the author think very carefully about keeping your post active or not.

Social media is everywhere you look. Not just online but in the papers, yes even the broadsheets, television, radio and mobile phones, it's just everywhere!

The question is how are large national and international businesses engaging in this arena and how are they managing the communication?

Well, there are a few methods, dispersed services and applications available such as KickApps, Sparta, Small World Labs, but move over KickApps, Comment Technologies truly Kicks Ass!

So Comment Technologies is the new kid on the block, but rather than just being a platform, it's a social marketing one stop service.

All of the other platforms are just that, platforms! They are something you need to learn, adapt and manage. This means slow lead times to launch, increased workforce and a very steep executive management learning curve.

Comment removes all of these adoption issues by providing a full end to end service of implementation, data migration and management. Meaning that any company can have there social media solution in place extremely quickly without resource constraints. Furthermore, while executive management and marketing departments are getting up to speed community engagement, growth and moderation can all be managed by the full range of Comment Technologies services.

However, it doesn't stop there! Where other platforms either focus on just building communities and/or selling advertising space, Comment provides a cutting edge back end reporting and analysis service comparable to best of breed Customer Relationship Management (CRM) systems.

So you want to target a new product launch in the central states of North America, focusing on married women aged 20 to 35, no problem. The information is available at a touch of a button.

Along with such powerful reporting and export features comes enterprise quality slice and dice import facilities. Got your customers in SAP or JDE? Hey no problem, import and synchronisation are a breeze.       

We feel the real value of Comment is not just its top grade, financial services quality, infrastructure but the services that can be bolted on to enable the business to adopt quickly and integrate into its day to day activity gradually.

If you are looking at social media as a marketing strategy and would like to know more, feel free to fire us over an email or connect with us on Linked-In, Twitter or Facebook.

You may have started to find that people you follow on Twitter are appending the hash-tags #in or #li to their tweets.

Basically, what has happened is, Linked-In (www.linkedin.com) has started integration with Twitter allowing its members to make their Twitter feed available to their Linked-In profiles.

Unlike many similar integrations, Linked-In allows you to select all Tweets to display or just the ones with the #in hash-tag appended.

A word of warning, Linked-In say that you can append #in or #li in their newsletter, but in the settings it only mentions #in, so if you want to feed your tweets into Linked-In be safe and stick with #in.

As an example, I just tweeted the following post. You can then see it displayed in our Linked-In status without any copy/paste or other nonsense. Very cool!
Don’t forget, appending the #in hash-tag to your Tweets will save you time as you don’t have to post the same status to Linked-In also.

Feel free to connect with me on Linked-In at http://uk.linkedin.com/in/fasttrackit

So you have created your marketing video and now want to promote it, well, everywhere!

YouTube is an obvious start, perhaps Bebo and the countless other video hosting websites and networks around. Eventually you’ll also add your video to Facebook, but in our view, Facebook should be the first place you go.

Facebook has a powerful tagging feature which allows you to associate your video post with your friends names. When you do this, your video will become visible to those peoples friends also. This means more exposure to people you don’t even know!

However, you can only tag friends of yours, in other words people whom have agreed to share their information with you.

So if video marketing is something your thinking about, try to do the following first;

1. Look for friends that are in a similar profession to you and mix in the circles of your target audience
2. Check out how many friends they have, you’re looking for people whom are active on Facebook and have upwards of 500 friends. 500 friends equates to approximate exposure of around 1,500 other people. This is calculated assuming a minimum of 3 unique friends per connection. (Drop me a comment if you want me to expand on this.)
3. Request to become friends with them, if you don’t know them, you may want to find out something about them first which you can use as an introduction. For example, see if they are on Twitter, mention them in a tweet, follow them there and then send a Facebook friendship request saying that you liked their Twitter page. Compliments get you everywhere!

Now in the production of your video, try to find a way of incorporating these people into the video in some way. If you find it tough, don’t stress, that’s what the credits at the end of the movie are for, simply add a list titled “Thanks to;” to the end of the video.

Don’t abuse it! If someone feels like you are piggybacking too much they may well kick up a stick with Facebook and you could get yourself cut off. Think carefully and strategically, and this system will work well for you.

Last week we launched our new Internet Marketing Affiliate scheme. The program provides Internet & Marketing professional a way of increasing revenue without additional cost or risks. It also provides business people with connections to these groups of companies and professionals with a way of earning revenue through a multi-tiered payments. We have created a short video which describes the scheme and an example of the payment tiers.

With so many different ways to market our companies, services and products online nowadays it's often difficult to know which we should spend the most time on.

It would be nice if we had a framework, a guiding tool, to help us decide which way is best.

A very easy way to start to define your online marketing strategy is to follow our framework guidelines. We call this the Internet Marketing Landscape and at this stage it covers content only. i.e it does not cover advertising such as pay-per-click, banners or search marketing such as SEO etc.

The landscape starts with 4 main dimensions;

1. Conversations
2. Profiles
3. Sales
4. Support

You can think of these dimensions as quadrants of the bigger picture. Our aim is to slot our online marketing activities into 1 or more of these, the more dimensions they hit, the more valuable they are.

Let's take a commercial website as an example. This is certainly part of the sales dimension but it's only a one way communication channel so it doesn't sit in support or conversions, just sales and profile. How about our linked-in account? Well this sits in profile and possibly, a little bit, in conversations but not support or sales.

Our blog crosses all dimensions, it has the ability to sell, support, encourage conversations through comments and also provide profile information. In actual fact blogs, if used well, are one of the strongest components of the landscape. What about Twitter? Well again it's a great conversation platform, it can also be used for support but we aren't using it for this.

Most businesses will use many different online strategies and systems, some may use Facebook, Twitter and LinkedIn and others won't use any of these. The ways in which these systems are used are also quite different so it's important that you map your own businesses onto the landscape.

Once you're done, you should look for the items which cross the most dimensions. In our example above, our blog is the strongest. So we should look to publish content to it as frequently as possible, next is our website, so again we should look at updating the content on our website on a regular basis.

However, this is not to say that you should neglect things like eBay or Amazon, which produce sales. The landscape is more about allocation of resource for updates, so that you can divide your online marketing time and budget accordingly.

Earn passive income by promoting and referring new business to us.

This is a free to join affiliate program, promoting our Internet Marketing Training, Tools and Services.

How much can you earn?

This is really down to you, the commission structure is simple. It runs between 15% and 40% for sales directly made which originate from you and, if you would rather a quite life, 5% from sales produced by other partners you introduce to us.

For business generated by you in any given month we will pay the following commission rates;

If you have introduced a partner to us also, they will be paid the commissions above and you will receive 5%. It’s that simple!

It’s not difficult, it won’t take up your time and you can earn from it!

It isn’t difficult nor will it consume your time or detract your attention from your day-to-day activity. Implementing our affiliate scheme can be as simple as adding a link to your website or blog. Or, you can choose to spend a little more time and send out an email to your contacts or even discuss our products and services through your favourite networking sites such as Linked-In, Twitter, Facebook or perhaps you can write a review on your blog or newsletter. It’s entirely up to you!

Our system has a video tutorial, some online “Getting Started” guides and we are always at the end of the phone or email if you want some ideas or guidance.

I’m a people person, how can I get involved?

I guess by this you mean that you generally meet with people all day long and your referrals are normally done in an exchange of telephone numbers. No problem, you can email links to your contacts instead of just reading out our telephone number. Our system will provide you with your unique affiliate link and that’s what you use in your email.

What if my referred visitor doesn’t buy straight away?

You still get paid, this is covered in our frequently asked questions, so I won’t elaborate here. It’s suffice to say that we use a number of techniques to track visitors and once a visitor is recorded as coming from you, you own them and will be paid if and when they should buy anything from us.

So what do I do now?

The first thing you need to do is enrol, but don’t delay, we are offering to credit your account with a welcome £10.00 for a limited time only, so don’t loose out, signup now.

Please remember, don’t delay and make sure you benefit from the £10.00 credit today and also feel free to call or email me if you have any questions.

We are looking forward to paying you oodles!

Signup Link: http://affiliate.beginning-internet-marketing.com/affiliates/signup.php
FAQ Link: http://affiliate.beginning-internet-marketing.com/affiliates/faq.php

Like me, I’m sure you’re tired of seeing the same old junk SPAM online about some get rich quick schemes. This SPAM seams to be everywhere, Twitter, Facebook, Blogs, email, just everywhere. You click a link and up come some guys sitting on a beach and they tell you that they earn $100,000 per month and all they do is sit on their rear ends all day. If only life were that simple?

We all know these are scams, they are just an Internet spin on an old, and in many countries illegal, practise called Pyramid Selling. It’s a real shame that this is happening as the actual channel of affiliate marketing is fast becoming one of the main driving forces behind online commerce.

In fact in 2007 sales generated by affiliates grew by an estimated 45% on the previous year which attributed £3 billion^* to the affiliate marketing channel. The amount of growth slowed in 2008, which we feel is down to the financial situation we have all experienced, but revenue remained the same.

So, if you are thinking of jumping in to a reputable affiliate program, think in terms of an online business which requires work to get yourself on that beach, but there is a pie, currently larger than £3 billion which you can take a slice from!

Today we have launched our own free to join affiliate program, which begins by selling Internet Marketing training material but will extend to Internet marketing tools and services in the very near future. Plus, for a limited time only, we are paying new sign-ups of our affiliate program £10.00 for just signing up.

You can read more about our free affiliate marketing program on our affiliate partner site.

* The eConsultancy Affiliate Marketing Merchants Report 2007

You've probably seen it on the end or beginning of a Twitter tweet, it normally looks something like "#FF @BeginInterMktg", but what does it mean?

Well, #FF stands for Follow Friday and the hashtag (#) is a Twitter search feature which allows users to group information into a category of some kind. Try a search for #FF here. OK, I know that hasn't really answered the question, so what does Follow Friday mean?

People, especially marketers, want to grow their followers. #FF is a way to recommend others to follow them. In doing this, you can also grow your followers because of a kind of mutual gratitude.

Here's how it works:

You identify people you follow and decide to recommend them. You obviously can decide who to recommend yourself, that part's up to you. You may like someone's tweets and find them useful, so you want to share them, they may have previously re-tweeted one of your tweets, or they may have already recommended you, the choice is yours.

Next, pull up Twitter and start an update as follows:

#FF @UserName1 @UserName2

Where you replace @UserName1 and 2 with the users you want to recommend, but don't forget the @ sign in front of their user names.

Hit the 'Update' button and your done. Now make a note of your current follower numbers, you should see it increase over the next few hours.

The reason your followers are likely to increase is because anyone watching the #FF stream may well follow the people your recommending but are also highly likely to follow the people doing the recommending.

It's that simple, so don't delay, get Following on Fridays, and then have a great weekend.

The Google Wave is gathering momentum and the beta testers are having quite a ride. The question is what and how can the Wave be leveraged by business users? Firstly take a look at this superb video which contains strong language but does demonstrate the Waves amazing functionality of the search mega giants embrace of social media.

Wow, the system is a fully integrated media extravaganza, with the ability to pull in images, movies, sound clips, background tracks and multiple format text. The user can start multiple waves (conversations) and select participants by their wave avatar (image or photo) and then start collaborating.

The end result is a single platform which looks like it can be used by business, not only for marketing, but customer support, project management, quick internal and external conversations, the list just goes on.

Many dispersed workforces have been using chat-room technology to connect quickly for quite sometime, but the interactivity is normally limited to some text and a smiley :o). Recently with Facebook and Twitter, some have started to use these slightly richer platforms to perform the same tasks. However, the very real and rich components of The Wave may well be so compelling that business once again migrates to the better platform.

From a marketing perspective, the Wave will need to encourage the same mass buy-in as Facebook and Twitter. Googles Friend Connect hasn't yet hit the big time but we are sure The Wave is going to hit much harder.

On the 16th to 17th October 2009 the Internet saw a new trending topic. Promoted by Social Media Marketing of Atlanta GA. People were told far and wide to post to Twitter, Facebook and on their own blogs the hashtag #beatcancer.

Superb sentiment and with 209,771 recorded posts, a superb result, which is now being proclaimed a world record. Twitters' search of the hashtag reported that eBay/Paypal and MillerCoors would be donating 1 US cent for every recorded hit. Well as far as we can tell, all three companies could afford to bump that up to a nice square dollar, but hey, I'm not one for spending other people's money!

So what now? Although the intention in this case was obviously sincere, what's going to happen next? There's enough SPAM on Twitter as it is, all we need now is a bunch of copycat marketers "Trying to beat the world record". Suddenly you're being asked to tweet #abcelectrics because they want to hit the 300,000 recorded mentions.

I know it's grumpy and perhaps a bit sceptical, but I just hope we don't see an overuse of this strategy, at least, save them for the really important things.

Having said that we got involved with our partner iPhone App iCamWait which donates 10% of pre-tax profits to a number of charities one of which is the World Cancer Research Fund. So at least we can say we did our bit, however #abcelectrics? Well Goodluck if you do try I guess!

On the 15th October we wrote about corporate management of social media. The article was titled "Manage the conversation with Comment" which introduces a new platform for larger organisations to engage their audience through social media.

The article also demonstrates the key issues which face corporate business where social media is concerned. We feel that these issues are extremely compelling and certainly pose a very real challenge.

The key concepts which we are sure are keeping many marketers up at night are the ways social media can be used to promote products/services and brand along with crisis and negative feedback management.

It's the crisis and negative feedback management which poses the real threat. Flare-ups of negative attitude and posts occur within the Twitter time-line stream, as an example, on a daily basis. Just a few weeks ago, a major mobile telephone network had significant outages and their brand name made it to the top of the Trending Topics (TT). That may seam like good news for some in the marketing department, until they actually looked at the posts from disgruntled, upset and downright annoyed customers. So how can such organisations manage such criticism?

Social Media is real-time, business doesn't have a 24 or 48 hour window of opportunity to devise a response and react to negative reports in newspapers, television and radio reports. If it's happening now on social networks, it needs to be addressed now!

The key to tackling this very real and growing problem is to take more control.

Companies can attempt to engage their customers and prospective customers on their own turf and setup networks of their own. In order to do this they need to build solutions which they can integrate into there own Internet Marketing Landscape. This is where we feel Comment Technologies can help greatly. Its platform is sophisticated and feature rich and provides the tools required to setup such an environment. 

However, the corporate companies also require the tools to allow them to keep track of mentions on networks like Twitter, Facebook, Linked-In, Google Wave etc. This is one of the most important parts of the puzzle. So we have started our search for what looks to be the holy grail of social media reporting. We'll keep you updated on what we find. Please feel free to add a comment if you know of any such solution.

Here are a few links you may find of interest;
Hootsuite (http://hootsuite.com) is a Twitter client which allows organisations to manage their Twitter accounts as well as reporting on Brand and statistics.

Comment Technology (http://www.commenttechnologies.com) is a Social Media technology company which provides a feature rich platform for companies' to produce and manage their own networks.

Over the years you may well move office or change contact details on a number of occasions. However, if your clients don't know you have moved or can't get in contact with you, you could be loosing them, or at least, upsetting them.

You're probably answering this with a comment something like, "We'll send them an email or a letter!". Of course you will, but how many of your recipients will actually take the time to update their contact system such as Outlook as an example?

The truth is, very little, but when they do need you it becomes a mad panic and in the worse case scenario, it means a lost opportunity for you.

Wouldn't it be nice if you could just automatically update your contact details in your clients CRM systems or Outlook contacts lists?

Unfortunately, I don't know of a way to do this yet, but here are a few suggested remedies for the problem.

1. Update your Linked-In profile with your correct contact details.
2. Ensure your website and email signatures are updated and ALWAYS, include your signature on ALL of your emails. Yes, even replies and forwards.
3. When informing your clients of your move send them a vCard contact file.

You can create a vCard easily in Outlook, I'm sure the process is similar in other systems also, but I'll demonstrate it here.

Firstly, create a new Contact in Outlook and fill it in with all of the information you wish to share with your contacts. You have space to add your home contact details and date of birth etc. However, just because you can, doesn't mean you have too!

Your screen will look something like this;

Next, pull down the File menu and click Save As.

Now find a location on your computer to save the vCard to. Don't forget to change the "Save As Type" to vCard or vcf file.

Click Save, and there you go. You now have your contact details nicely packaged in a vCard which you can email to your contacts and they can quickly and painlessly import into their contact system.

By the way, they can import it as easily as double clicking the vCard and their contact system, like Outlook, will guide them the rest of the way.

We hope this helps and happy moving!

The age of social networking is well and truly here!

Facebook™, Twitter™, Linked-In™ and Flickr™ are just a few of the household names we stumbleupon™ on a daily basis. We may not use them all or even know how they all really work, but you just can't help switching on the TV, radio or even browsing your favourite website and not see or hear about one of these services.

The question is not are you doing it yet? It's have you dugg it with digg™ yet?

Companies large and small are trying to leverage this new form of word-of-mouth marketing to spread their message in a passive, but effective manner. However, there in lies a problem. This problem is especially true for larger organisations where the control of information is paramount. Maybe the word control is a little too strong here, perhaps we should say "Analysis & Response".

What I mean by this is, the larger the company, the more they are in the spotlight and bad news can hit like a tidal wave. Companies need a quick way of responding to trending discussions on such news and leveraging social media is fast becoming the new, and lower cost, way of doing this.

Ok, that is the bleaker side of the commercial use of social media, simply transmitting flight information as Lufthansa's has started with its http://myskystatus.com/ service is a cool use of the medium along with the growing trend to promote movie releases and new products and services are all there too, but it all does come back to control, management and marketing finesse.

There are a few services around that offer social networking solutions for companies, KickApps.com has been on the playing field for quite sometime, but released just recently, at the end of last year, Comment Technologies launched with a new angle on corporate buy-in to social networking.

Their philosophy is to "bring the conversation back home" and the platform appears to do just that. With common tools and services like RSS boxes and content panels (Facebook wall etc.), Member profiles, Member pages, Blogs, Polls, Opinions, Surveys, Forums, Photo Albums, Messaging & Groups to name just a few. They promise the epitome of a dream social networking solution for any wide-eyed and bushy tailed corporate marketer.

The Chococo Community is a featured implementation of the platform and you can take a look through it here http://community.chococo.co.uk/.

As for Comment Technologies? We think this is going to be a very interesting few years for them and I look forward to reporting back to you on their progress.

Would you walk into a crowded room, filled with people you didn't know and shout out "Hey, anyone want to tell me their life story?" I guess the answer would be no.

However, online the request for comment is significant and also expected to a certain extent. It's difficult to know why people don't see a difference, but this is our take on the subject. Obviously, feel free to share your comments (ha ha he he)!

Firstly, most regular online activity is more conversational, long gone are the days of simple static pages. We are in the age of social networking and this is all about expression and collective discussion. Therefore you have to have an outlet for these dialogues and the perfect way to do this is through comments, feedback, RSS feeds etc.

The next part is about developing a community, this takes time as people, lets face it, don't necessarily trust everyone else just because they say they are trustworthy. So encouraging readership is done through promoting discussion. Hence the request for comment.

Above we added a very soft request for comment, did you spot it? However, you don't have to be so reserved, you can just write an entire post dedicated to requesting comments. See todays post at Daily Blog Tips and see how they have proactively focused an entire blog post on getting readers to comment. It worked too, at the time of writing this, they were up to 32 comments. I think these include some replies from the author but still, a great response in less than a day.

Give it a try, ask for comments in your posts or write a post dedicated to getting comments! If you do, let us know and we'll sure get the ball rolling for you. All you have to do, you guessed it, is post a comment here and ask!

Happy days everyone!